As a pioneer in the natural beauty market, Pacifica Beauty provides 100% vegan and cruelty-free perfume, makeup, and skincare products.
Pacifica Beauty has been in the cosmetic beauty market for almost 20 years. However, they identified a need to strengthen their customer relationships in order to increase lifetime value. To build more unique, one-to-one relationships with their customers, the team wanted to create a loyalty program that truly reflected the values their business stood for, driving increased brand affection as well as higher repeat purchase rates.
To be consistent with their brand values and to create a community feeling, Pacifica Beauty designed a tiered loyalty program structure and named their program ‘Girl Code’.
Thanks to their loyalty program, Pacifica Beauty’s team has seen a 62% increase in customer spend by their loyalty program members compared to their guest visitors and a 52% increase in the number of orders.
Our Customer Success Manager, Sophie gives you a brief tour of Pacifica Beauty’s loyalty program to show you the unique elements of their loyalty program from an expert perspective.
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