A couple of weeks ago, our friends over at Blend Commerce invited us on their podcast, Shopify across the pond, to talk loyalty and customer retention strategies for Shopify stores.
Blend Commerce is a fantastic agency that helps launch, grow and automate Shopify businesses. Fiona Stevens, our Head of Marketing, discussed on the podcast:
- What a loyalty program should include
- The common mistakes made when creating a loyalty program
- How to make sure a loyalty program continues to drive revenue in the long run
Listen to the episode here.
Want to learn more about customer loyalty and retention? Fiona also presented at Blend Commerce’s recent Shopify meetup. Watch her talk: