The half-way point of the year is the perfect time to take a look back and reflect on the success of your loyalty program. Loyalty is always in season – your existing customers won’t stop loving your brand and there are always one-time shoppers you could be converting into loyal followers. To give you some inspiration for the second half of the year, we’ve put together a loyalty campaign calendar, ready and waiting for you to populate with seasonal loyalty promotions. You can download it here:
Here’s how to use the calendar effectively.
Download the calendar here and save it somewhere safe on your computer – this could even be on a shared Google Drive where all your team can access it.
To use it as a Google Sheet, head to google.com/sheets, log-in, click the file icon and select “upload”. Then find the file on your computer and upload. Use Google Sheets to share it with your wider team so they can also work with you to fill it in.
Once you’ve got the calendar saved somewhere important you can start populating it.
Here are some suggestions of the loyalty campaigns you could run around the events in our calendar. But remember to change them up and create campaigns that work for your store and your customers.
Your summer sale is coming in hot. Get those bikinis in baskets by running a one-off double point event on your summer collection. Target the campaign to your loyal customers who bought from your last seasonal sale.
Celebrate new beginnings with your customers by communicating irresistible sign-up perks. Target first-time shoppers who haven’t signed up to your program or new visitors with an introductory offer they can’t miss – such as 500 points for creating an account.
Put a smile on your “at-risk” customers’ faces and surprise them by moving them up a loyalty tier. Make sure you tell them about the new exclusive perks they can now benefit from in a friendly, personalised email.
Add some hocus pocus to your loyalty program and offer one-off double-points on your creepy goodies. Run a scream-curdling campaign across social media, email and on-site pop-ups that tell new customers the benefits of your loyalty program.
Show your customers that you’re environmentally conscious and aligned with your customers on this thoughtful day. Communicate your brand’s focus or your vegan and organic products in welcome emails, across your loyalty program and in on-site pop-ups.
Use the hype around this discount event to show your customers why you’re different from the competition. Make sure to let your brand personality shine through and show off the VIP treatment you give your loyal customers on social media and in emails.
Encourage your customers to spend their loyalty points on charitable causes by launching a new reward in your loyalty program. Let them know that they can trade in the points they’ve earnt to donate to charity or to help someone else in need.
Celebrate and give thanks to your customers with personalised loyalty rewards. Gift these customers tailored loyalty perks on their favourite products.
Run an exclusive competition for members-only to make you stand out in the Black Friday chaos. The prize could be a free product, tickets to an event or just a loyalty point bonus to spend in the future.
Not only will your loyal customers feel appreciated, but bargain hunters will also be enticed to sign up to your program.
Use your loyalty segments to connect your shoppers with the right deals for them. Send them personalised emails showing them the loyalty points they’ll earn if they bag a purchase.
See the results of our 2018 BFCM.
Host an advent calendar event that shows new customers a different loyalty perk every day. This will encourage your already loyal customers to tell their friends about you.
Build loyalty by wishing your customers a Merry Christmas.
Let the sales begin!
Attract sales hunters, who are landing on your site for the first time, to sign up to your loyalty program. Launch pop-ups and website banners that communicate the benefits of your program and your impressive sign-up perks.
Celebrate with your customers by launching a thank-you campaign for your most loyal followers. Reward customers that have a high customer lifetime value with extra points and make it their new years’ resolution to shop with you over and over again.
Another year comes to an end – take this time to review the performance of your program and don’t be scared to change things up.
We cover some of the questions you could ask yourself as you enter the new year here.
Use this gift-giving event to acquire new customers and target them again at other peak seasons (such as Christmas).
Show the perks they’ll get for signing up with you and the vouchers they’ll receive further down the line that they can spend on future gifts.
For more ideas, head to our blog: Turning Valentines’ Day shoppers into long-lasting customers.
Celebrate friendship and encourage your customers to spread their positive experiences with your brand with people they respect.
Do this by doubling the points customers get for referrals for this day only.
Spread the luck of the Irish and offer double points per dollar spent on this day.
Run a surprise and delight campaign that will make your customers think fondly about you. Try adding your churned customers into a secret tier where they have access to more exclusive and experiential rewards.
Show your customers that you are emotionally aligned and care about the same causes as them.
Celebrate your green, eco-friendly products and the points they’ll get for engaging with your eco-conscious brand in re-engagement emails.
Help new and bewildered shoppers find the perfect gift by encouraging your already loyal customers to leave product reviews in exchange for loyalty points.
Your existing customers will benefit from money off gifts. Meanwhile, new customers will appreciate honest opinions from customers when choosing the perfect item.
Ask these one-time shoppers questions about the person they’re buying so you can tailor your loyalty emails to the tastes of the individual receiving the gift further down the line.
Mark your calendar. There’s plenty of loyalty campaigns you can be making the most of this year.
Need help? Contact one of our loyalty specialists today to get started.
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