January round-up: have you implemented your New Year loyalty resolutions?

In our first blog post of the year, in the very first week of January, we discussed how you can make the most of your loyalty program in 2016. It’s coming to the end of January, and it’s worth doing a quick round-up of whether you have put your resolutions to the test in perhaps the most miserable month of the year.

Let’s ask ourselves:

  • Did you take advantage of that slump?
  • Did you get specific about engagement?
  • Were you innovative?

Did you take advantage of that slump?


Did you reward your customers in January? Were returning customers given points straight away? Were there benefits given to your customers that recommended friends and families to your brand?

If not, why not?

In Frederick F. Reichheld’s book, The Loyalty Effect, he discusses how loyalty is the hidden force of growth and points out that when companies prioritise loyalty they see “high productivity, solid profits, and steady expansion”.

If you’re not rewarding your customers at the start of the year, you won’t see growth at the end of it.

Did you get specific about engagement?


Did you know that consumers are 26% more likely to respond to emails and messages from your company if they are tailored to their interests specifically?

Don’t make the mistake of carpet bombing all your customers with a standard email that makes them feel like they are being spammed. You must revitalize engagement in the right way: remember to target specific customers with their specific needs.

Were you innovative?


You’re the one that knows your customer best. You can see what products are the most popular and which add-ons and accessories are the most likely to be purchased. So create rewards packages that are actually going to feel like rewards.

Be interesting with the way your customers can claim points too. With seasonal spikes like Valentine’s and Easter on their way, change up your point system, maybe reward your customers a little earlier than usual, or unexpectedly. Don’t let your customers get complacent with your program, remind them how good it is to be a member.

January is over but it’s still the start of the year. There’s plenty of time to implement good strategies that will benefit you and your customers. So what are you waiting for?

Images taken from Pixabay used under the Creative Commons license.

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