How to cash in on genuine customer connections despite rising costs and inflation

With rising costs and inflation knocking customer confidence, leaning on discounts may feel like the only way to keep shoppers happy. But discounts do not attract the kinds of customers who will form a strong connection to your brand and spend more over time.

Today’s webinar will show how moving away from a discounting strategy might suprisignly be a better idea. Our loyalty experts advise on moving towards alternative incentives, including:

  • Free shipping
  • Loyalty points
  • Early access to new products
Speakers at "How to cash in on genuine customer connections despite rising costs and inflation" webinar

Ben Mills, Jeremy Horowitz and Spencer Malm believe this approach will create stronger customer relationships and protect your profits! They also provide you with strategies to secure a sustainable source of revenue.

Watch our webinar to learn how to build a loyal community despite the economic turbulence of rising costs and inflation.

About the author

Michelle Sarkisyan

Michelle is the Website Optimization Executive at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. After graduating in Journalism from City, University of London, Michelle has worked as an editorial assistant, social media content contributor and freelance content writer. Michelle manages content for, making sure website visitors get the best user experience and quality content about customer loyalty and retention.