Former ASOS director James Hart invests in LoyaltyLion

James Hart, former ASOS director for 14 years, has joined LoyaltyLion as an investor and company advisor.

James Hart of ASOS

James said about LoyaltyLion: “This is a loyalty scheme designed for modern ecommerce. Online customers do so much more for a brand – they share, interact and comment – and they should be rewarded for that. LoyaltyLion is clean and so easy to customise and after seeing at ASOS how hard it is to implement a loyalty program, it’s exciting to see something that can so simply integrate into retailers’ current systems.”

James will be working closely with us over the coming months – we look forward to what it brings!

Covered by Drapers and The Drum.