Are you a health and wellness brand looking to build a customer loyalty program? One that successfully retains and engages your customers?
In this blog post, we take a look at some of the best examples of health and wellness loyalty programs. We’ll explore why they’re so successful at securing long-term customer loyalty and delve into some of the best practices for launching your own.
We’ll be looking at examples from LoyaltyLion customers including:
Let’s get started.
Ancient Nutrition is the second most visited health and wellness website in the world – boasting 10 million monthly active users. They have leveraged a loyalty program to improve their customer retention and repeat purchase rates.
Not only is their loyalty program engaging, on brand and easy to use, but it also encourages customers to interact with the program wherever they are in the customer journey.
Once a customer logs in, they can easily view the rewards they’ve earned directly from the navigation bar. From there, customers are taken to a unique landing page where they can see the rewards they’ve accumulated.
Ancient Nutrition uses its loyalty program to award customers free gifts. This is a smart approach as it can be difficult to get customers to buy into health and wellness products they haven’t tried and trusted before. By including their products as free rewards, Ancient Nutrition gets their new supplements out into their customer base to be trialled and reviewed. Meanwhile, their customers get the added value of receiving a new product for free.
Customers can also engage with Ancient Nutrition’s loyalty program at the checkout with In-Cart Rewards. The “Recommended for you” section shows a selection of related items customers can add to their cart to earn more points. There is also a reminder that shows customers how many points they currently have, and any unclaimed rewards they could be using within their transaction.
By embedding loyalty components across the customer journey, Ancient Nutrition has created a seamless experience that encourages customers to engage with their loyalty program wherever they are on the site.
As a result, Ancient Nutrition has seen a 36% increase in their average order value. Customers are motivated to add more products to their cart in exchange for loyalty points.
Setting your brand apart in the busy online health and wellness industry is no easy feat. Health conscious shoppers want to know they can trust the brand they’re shopping with, and are willing to shop around before committing.
A loyalty program should be a natural extension of your brand and can be used as a way to tell your brand story and communicate your values. This is particularly important when 64% of shoppers have cited that the primary reason they have a relationship with a brand is because of shared values.
Waterdrop has made use of our integrated loyalty program functionality to create a unique experience that is entirely on-brand and resonates with their customers.
The look and feel of the page complements their overall branding – from the colours and imagery to the messaging. Meanwhile, the program clearly communicates the brand values – simplicity and purity.
The way you promote your loyalty program will also play a key role in its overall success. Rocky Mountain Oils have run multiple promotions that encourage customers to keep returning and engaging.
Rocky Mountain Oils’ surprise and delight campaign gifted all their loyal customers with 500 points as a thank-you for their continued custom. Once notified of the surprise in their inbox, existing customers were enticed to return to spend the points they had been given – even if they weren’t planning to already.
Rocky Mountain Oils also run time-limited promotions. For example, for one weekend only they halved the cost of rewards – instead of customers waiting to earn 500 points for a $5 voucher, customers with 250 could get the same reward.
The brand also regularly runs double point weekends where customers can get double the number of points for each of their purchases.
Loyalty tiers give you the opportunity to make your customers feel valued for shopping with you. With the health and wellness industry growing 12.8% in the last two years, it’s the brands that make their customers feel special that will set themselves apart from the competition.
Gym Direct have created four loyalty tiers within their program that customers can become a part of.
Once a customer has become a member of the loyalty program, they are automatically put in the “Bronze” tier. Here they earn points for purchases and social media engagements. With the help of Shopify scripts, customers automatically benefit from these perks every time they make a purchase.
Gym Direct’s tiers display clear benefits, such as points per dollar spent, bonus points and free birthday gifts. These perks increase in value the further up the tiers customers go.
These premium rewards increase the likelihood that a customer will become a member because they see immediate value. As a result, Gym Direct have benefitted from a higher customer lifetime value, reduced customer churn and an increase in revenue.
The name of your loyalty program is the first thing a customer engages with and needs to be engaging to motivate the customer to sign up.
Eat Bobo’s – the family-run oat bar company – have named their loyalty program “Bobo’s Love Mitts” and their points “Love Mitts” points. Why? Because their products are made by hand and with care.
To add to their family-run persona, the rewards that Eat Bobo’s offer their customers are unique to their brand. They include free products as well as branded merchandise – such as oven mitts and aprons.
This brand has successfully made the name and branding of their loyalty program coherent with their overall messaging, capturing the attention and commitment of consumers from the get go.
We hope these examples have given you the inspiration to set up your own loyalty program for your health and wellness store.
Want to get started? Book a demo with a member of our sales team today. Or, visit the LoyaltyLion Academy to become the go-to loyalty expert in your business.
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