Ecommerce Espresso: LoyaltyLion and Recart

Educational material

1st April 2021

In this episode of Ecommerce Espresso, we spoke to Head of Partnerships at Recart, Nick Romaya, about all things Messenger marketing and customer loyalty.

With over 1 billion people using Facebook Messenger each month, Messenger marketing is a crucial component for your business. A lot of stores these days are still unaware of the power of Messenger, and the huge ROI it can bring to businesses.

The benefits of Messenger marketing include:

8-12x higher click rate than emails
Decreased need for customer service
Interactive way to communicate with your customers and showcase your brand
Personalized product recommendations for your customers based on their interests

During the mini-webinar, the two also discussed in depth:

Using Messenger Marketing to drive engagement with loyal customers
Efficient strategies for getting started with Messenger Marketing
The future of Messenger Marketing, particularly in terms of customer loyalty

About the author

Michelle Sarkisyan

Michelle is the Website Optimization Executive at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. After graduating in Journalism from City, University of London, Michelle has worked as an editorial assistant, social media content contributor and freelance content writer. Michelle manages content for loyaltylion.com, making sure website visitors get the best user experience and quality content about customer loyalty and retention.

Connect with Michelle on LinkedIn