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Ecommerce Espresso: LoyaltyLion and Ometria

During this episode of Ecommerce Espresso, our Marketing Executive, Alison Murtagh, asks Hannah Stacey, Brand and Product Marketing Director at Ometria, about:

  • How personalization drives greater customer loyalty
  • The top data points to collect from your customers and why
  • 80% of consumers are more likely to purchase from a brand that provides personalized experiences
  • 2020 trends in retail that will shape 2021

About our speaker and Ometria:

Hannah Stacey, Brand and Product Marketing Director at Ometria

Ometria is a smart ESP that lets retailers increase customer revenue by sending personalized, relevant marketing messages throughout the customer journey.

Their platform combines AI-based intelligence and orchestration with a retail-specific cross-channel marketing platform, upgrading a traditional ESP. 

They are trusted by the fastest-growing retail brands in the world such as Whistles,, Hotel Chocolat and Feelunique.

About the author

Michelle Sarkisyan

Michelle is the Website Optimization Executive at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. After graduating in Journalism from City, University of London, Michelle has worked as an editorial assistant, social media content contributor and freelance content writer. Michelle manages content for, making sure website visitors get the best user experience and quality content about customer loyalty and retention.