Ecommerce Espresso: LoyaltyLion and Govalo

In this episode of Ecommerce Espresso, we got insight from Govalo on one of ecommerce’s rising stars – the gift card.

The global gift card market is projected to reach $1.4 Trillion by 2026. Even if we only focus on how people actually feel about gift cards, we will see that they paint the same picture – gift cards are a great gift. 

  • 60% of baby boomers indicated that they’d prefer to receive gift cards as gifts.
  • 72% of millennials said they’ve used digital gift cards recently.
  • 55% of consumers’ yearly gifting budget will be spent on gift cards.
  • 39% of Millennials and 41% of Gen Z said they buy a gift card at least once every 3 months for various reasons.

Watch LoyaltyLion’s Sofia Qureshi and CEO and Co-founder, Rhian Beutler to learn what you can do more to really drive your gift cards. In the short webinar they discussed:

Rhian Beutler, CEO na dCo-founder of Govalo
Speaker: Rhian Beutler, CEO and Co-founder of Govalo
Sofia Quereshi, LoyaltyLion's Loyalty Executive
Host: Sofia Quereshi, LoyaltyLion’s Loyalty Executive

Watch the webinar:

About the author

Michelle Sarkisyan

Michelle is the Website Optimization Executive at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. After graduating in Journalism from City, University of London, Michelle has worked as an editorial assistant, social media content contributor and freelance content writer. Michelle manages content for, making sure website visitors get the best user experience and quality content about customer loyalty and retention.