What is a good conversion rate?
One of the top things people question when it comes to conversions is what is a good conversion rate to have.
The simple answer to this, a good conversion rate is: one better than the one you have now.
How to increase eCommerce conversions?
This blog post will talk you through four easy things you can do today to try and increase eCommerce conversions on your store.
Product descriptions copy and images?
First of all, have a look at the copy and images you use on your store.
Ask yourself the following questions:
- Does the copy make sense?
- Do the images show an accurate representation of what the customer will receive?
- Are my images and copy good enough to entice the customer to buy?
Copy that converts should be user-centric. Meaning, you should use the language of your customer to craft the copy. In order to find out what language your customers are using, you need to do research.
You could look at reviews of your product, for example. If your product doesn’t have a large number of reviews, then look at reviews for products similar to yours.
Using language that the customer understands, and uses will increase the chance of them trusting you and therefore purchasing from you.
The images you use on your site should be of good quality and show the product in the best way. The image above shows a good example of a product image.
Poor quality images give off the wrong impression and allow people to assume that you don’t care about your products or your business. They’ll be thinking: “if the images are this bad, imagine how bad the product must be.”
Why not go one step further and include a product video. Product videos have been known to increase conversions. Videos are a great way to market your tool because people get to see the product being used by a real human.
How many times have you ordered something online from looking at a photo and it not been the right size/colour you imagined? A video takes away some of that concern as you are able to see the products in reference to other things.
Free shipping has been proven to increase conversions. If you are able to offer free shipping to your customers, then you should.
However, not all business’ are able to offer completely free shipping and so instead need to provide conditions for it.
ASOS offer free shipping worldwide with conditions. In the UK, for example, free shipping is available on all orders over £20.00, otherwise, customers must pay £3.00.
That being said, if you are going to charge for shipping then make sure you’re upfront about the costs as early into the process as possible.
Study’s show the later you show the shipping cost the lower your chance of converting the sale.
Reviews & testimonials?
Why should someone buy from you?
You should be able to come up with a few reasons as to why potential customers should buy from you and not your competitor. However, it’s not enough for you to tell your potential customers, you need to show them why.
The best way to do this is through reviews, & testimonials. Amazon’s reviews and rating system is one of the best. Potential customers can easily see what other people have to say about a product before they purchase.
It comes down to the fact the potential customer trusts their fellow customers, more than they trust you.
It goes without saying, if you’re going to utilise reviews and testimonials, be sure your product is good enough to receive positive reviews.
One way to increase conversions is to implement a loyalty program, like ours. A loyalty program increases conversions because it falls back to the simple premise that customers are more likely to buy if they know they’ll get something back for it.
For existing customers, a loyalty program will encourage them to make that all-important repeat purchase. The promise of points, or discounts is an effective way to convince them to make a purchase.
For new customers, the promise of a future discount is a good incentive to make a purchase from you initially, when they perhaps don’t fully trust you.
If you’re looking to increase eCommerce conversions, then there are a myriad of things you could be doing, or at least thinking about.
The best tactics are often the easiest ones to implement. They don’t take much effort but often can have tremendous results.