Build a loyalty program for your beauty and cosmetics ecommerce store

A trusted, data-driven ecommerce loyalty and engagement platform for fast-growing beauty retailers.

LoyaltyLion is a data-driven customer loyalty and engagement platform. We provide the customisation, flexibility and stability required by beauty and cosmetic brands looking to invest in loyalty and retention.

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Competition is high
The global market was worth $532 billion in 2017 and is growing at a rate of 6.4%
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Acquisition is expensive
The average digital advertisement goes for 12% more than it did two years ago
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Ecommerce is impersonal by nature
Customers are demanding personalised experiences that are hard to deliver online

As a beauty and cosmetic merchant, your future success depends on your existing customers.

So what can you do to drive retention and loyalty for your store?

Reward customers with points for purchases and engagement

Create a loyalty program with a difference that rewards customers for purchases and on-site activities – such as joining your program, social follows and site visits.

Customers can collect these points and redeem them for rewards to spend on beauty products at your store, encouraging long-term loyalty and increasing your revenue.

Pacifica Beauty Loyalty Program

Drive customer advocacy

Nurture advocacy by rewarding customers for referring new cosmetics shoppers to your store or leaving reviews. Not only is this a cost-effective acquisition strategy, but it also grows consumer trust.

Annmarie Skin Care Community

Keep engaging between purchases

Send loyalty emails that communicate your brand, upsell and cross-sell products and are personalised to each individual. This encourages customers to return to your store sooner and choose you over other beauty competitors in the market.

Farmacy Loyalty Email

Create emotional connections

Customers choose their go-to cosmetics brands based on how the products make them feel. Make your program resonate with your customers on an emotional level by making it a natural extension of your brand.

Easily customise all elements of your loyalty program and embed individual, on-brand loyalty components anywhere in the customer journey, from product to post-purchase pages.

Beauty Bakerie Integrated Program

Integrate with your favourite tools and technologies

LoyaltyLion integrates seamlessly with all your existing ecommerce tools and technologies.

Use your loyalty program to power your ESP, review platforms, subscription partners, help desks and more.

Integrations With Loyaltylion

Trusted by beauty brands worldwide

100% Pure

Beauty brand, 100% Pure, worked with LoyaltyLion to make an omnichannel loyalty program that worked seamlessly across all of their stores. Using LoyaltyLion’s “multi-link” they connected one loyalty program with 12 physical stores and one online store. This meant that all shopper purchases are recorded in the same place regardless of where they are purchased.

As a result of their loyalty program, 100% Pure saw a four times reduction in customer churn. The program has also driven a three times increase in purchase frequency and $244k in additional referral revenue.

Read more about our work with 100% Pure.

Pulse Perks Case Study Img

Ready to find out more?

Speak to a member of the team to find out how you could use LoyaltyLion to drive customer loyalty and engagement.

Book a demo