Get certified in retail loyalty.
LoyaltyLion Academy is the complete loyalty course. Learn top strategies from the loyalty experts powering Shopify’s largest and fastest-growing brands.
Free to join. Start in minutes.
Get started
Sign up in minutes. It's free.
Learn everything from why loyalty is worth investing in to the Black Friday strategies driving record-breaking revenue for brands.
Pass each module to get certified in that skill.
Post your certificate on LinkedIn and show your network what you know.
Modules
Start with Essential Loyalty Program Strategy. Every module you pass comes with its own certificate.
Make the case for loyalty, set your program's goals, then choose the earning rules, rewards and VIP tiers that keep customers coming back.
Make Black Friday a redemption event, not just a discount event: get members ready to spend before peak, stand out from the discounts during it, and bring shoppers back after.
It names the module you passed, so anyone can see exactly what you learned.
Bonus modules
New challenges. Tech shifts. Peak seasons. Bonus modules demonstrate how to use loyalty to keep growing, whatever the industry brings next.
Our expertise
LoyaltyLion Academy comes directly from years of loyalty data and experience – so you learn what actually works.
12+
years focused on loyalty
10k
loyalty programs
250m
shoppers
Billions
of loyalty activities
Why LoyaltyLion Academy
LoyaltyLion support has been integral for us. We have a fantastic account manager who is always coming up with new ideas for us to implement.
We're so grateful for LoyaltyLion's thoughtful approach and bright ideas that help bring our customers ever closer.
Clear, practical examples of how to build a loyalty program that encourages repeat purchases while protecting margins.
Which skills are coming?
Advanced Loyalty Program Strategy, Optimizing Your Loyalty Program, and Multichannel Loyalty Programs.
What can I take right now?
Essential Loyalty Program Strategy and the BFCM Loyalty Strategy bonus skill. You'll earn a certificate for each.
How will I know when new skills launch?
We'll email you as each new module goes live, if you're on our mailing list. Join it here.
Will there be more bonus skills?
Yes. We'll keep adding bonus skills on timely loyalty topics.
Is LoyaltyLion Academy free?
Yes, it's free to join.
Book a demo and see how LoyaltyLion helps Shopify brands turn first-time buyers into loyal, repeat customers.
© Copyright 2026. All rights reserved.
